SwoopWSW/ WO

Swoop is a Canadian ultra-low-cost carrier launched in 2018 as a subsidiary of WestJet Airlines, headquartered in Calgary, Alberta. Operating primarily within Canada and select U.S. destinations, Swoop focuses on point-to-point service with a single-class economy cabin configuration designed to maximize affordability and operational efficiency. The airline serves major Canadian cities including Toronto, Montreal, Vancouver, and Calgary, competing in the budget travel segment with a no-frills model that emphasizes ancillary revenue through à la carte pricing for seats, baggage, and other services. As part of the WestJet Group, Swoop benefits from the parent company's operational infrastructure while maintaining its distinct brand identity and cost structure. The airline does not maintain a separate frequent flyer program; instead, WestJet Rewards members can earn and redeem points on Swoop flights. Swoop represents WestJet's strategic response to low-cost competition in the North American market and operates as a key component of the group's portfolio alongside its mainline carrier.